Wilson score is a method of estimating the population probability from a sample probability when the probability follows the binomial distribution. As a result, we get a range of probabilities with an expected confidence interval.
In this article, I am going to show how to calculate the Wilson score, describe its input variable, and explain how to interpret the result.
Example
Let’s begin with the binomial distribution. It is the distribution of observations when there are only two possible outcomes, for example, a coin toss, clicked the “like” button or not, purchased a product/did not purchased it.
Imagine that, I want to know how many people are going to read an article on a website. I know that 989 people clicked the link, and 737 people scrolled to the bottom of the page. We assume that the people who scrolled to the bottom have read the article.
We see that the sample proportion is around 0.745 (74.5% of people who opened the article scroll to the bottom). We also know that the variable follows the binomial distribution because there are only two possible outcomes: read the article or did not read it.
To calculate the Wilson score we need three things:

the expected confidence interval of the Wilson score, usually 95%

the sample size  in my cases 989

the sample proportion  0.745
How to calculate the Wilson score
 In the first step, I must look up the zscore value for the desired confidence interval in a zscore table. The zscore for a 95% confidence interval is 1.96.
z = 1.96
 Calculate the Wilson denominator
denominator = 1 + z**2/n
 Calculate the Wilson centre adjusted probability
centre_adjusted_probability = p + z*z / (2*n)
 Calculate the Wilson adjusted standard deviation
adjusted_standard_deviation = sqrt((p*(1  p) + z*z / (4*n)) / n)
 Calculate the Wilson score interval
lower_bound = (centre_adjusted_probability  z*adjusted_standard_deviation) / denominator
upper_bound = (centre_adjusted_probability + z*adjusted_standard_deviation) / denominator
Here is the Python code of the whole function.
from math import sqrt
def wilson(p, n, z = 1.96):
denominator = 1 + z**2/n
centre_adjusted_probability = p + z*z / (2*n)
adjusted_standard_deviation = sqrt((p*(1  p) + z*z / (4*n)) / n)
lower_bound = (centre_adjusted_probability  z*adjusted_standard_deviation) / denominator
upper_bound = (centre_adjusted_probability + z*adjusted_standard_deviation) / denominator
return (lower_bound, upper_bound)
When I put my example values as the parameters, I get:
positive = 737
total = 989
p = positive / total
(p, wilson(p, total))
# (0.7451971688574317, (0.7171265544922645, 0.7713703014009615))
In this case, the lower bound of the Wilson score is 0.717, and the upper bound is: 0.771.
Interpretation
Wilson score gives me two numbers which tell me that given my sample size and the sample proportion, there is a 95% probability that between 71.7% and 77.1% of visitors are going to read the article. To get the actual number of people, I have to multiply the Wilson score bound by the sample size and round the result to an integer. In my example, I get 703 and 763.